Penske Media has acquired show business publication Variety. The company already owns one of Variety's fiercest competitors, the online-only trade Deadline.com.
Variety has been a Hollywood must-read and a global show business symbol for more than a century, famous for its snappy lingo and its breathless coverage of entertainment industry news.
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Source: http://feeds.latimes.com/~r/latimes/business/~3/57kMDXyjado/la-fi-ct-variety-sale-20121010,0,5449826.story
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