The story of Instagram is insane. Only two years ago, it was an idea. That idea sounded good enough to land Kevin Systrom and Mike Krieger $500,000 to launch what was then called Burbn, but it was still only an idea. Eight months later, Instagram went live in the iTunes App Store and its user base has been exploding ever since.
By August 2011, the fact that Instagram had been used to publish 150,000 photos was considered big news. Not even a year later, that number pales in comparison to the one now grabbing headlines: 1 billion. That's how many dollars Facebook spent to acquire the mobile photo-sharing app, after only 17 months of its existence.
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